Our Story

We all come from somewhere. Everyone has an authentic story to tell. These are the stories that drive us: the millions of individual passions, dreams, and achievements that should be expressed.

We live by an unmerciful work ethic that drives our passion for the finer things in life. We like to stand a few feet apart from the flow of mainstream culture, far enough to command an irreverent originality yet close enough to taunt it to come follow us.

We are creators—of bold new blends, fashion that surprises, style that speaks city life at its most vibrant and thrilling. We are visionaries—we see below the surface of established patterns and shake up potential in the unexpected and the uncommon.

We capture emerging trends, fuse them with urban edge and attitude, and present them in flawlessly curated collections. Light, clean lines cut with sharp sophistication. Bold, edgy flair tempered by the understated feminine.

We’re here to make shopping easy. It doesn’t matter what you’re up to, or where you’re going, we’ve got the affordable clothes you need to style out any situation.

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If you don't stand for something you will fall for anything.

If you don't stand for something you will fall for anything.